Interest in products listed in the Vine program.Demonstrated expertise in a specific product category.A decent reviewers rank, including regular and recent reviews.To become a Vine Voices reviewer, Amazon customers must fit certain criteria which includes: When a product is reviewed by Vine Voices, the review displays a badge – which tells customers that it is a trusted reviewer. Vine Voices members are carefully selected by examining their activity on Amazon – including the quality of the reviews that they leave for purchases. The idea behind this is that these trusted members are likely to leave detailed and thoughtful reviews that are helpful to both sellers and potential customers.
Sellers and vendors are not able to contact the reviewers or, influence them in any way. Members of Vine Voices are then invited to review new and not-yet-released products listed by sellers and vendors – products that are sent to them by Amazon free of charge. In 2007, Amazon launched Amazon Vine to counteract the number of sellers gaining reviews by offering incentives to reviewers.Īmazon invites trusted customers to join its community known as ‘Vine Voices’.
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